B2B Advertising Platform: How Operators Can Profit from Partner Campaigns
8 august 2025
This solution offers operators a new way to monetize their subscriber base, while advertisers gain a tool for sending messages to customers who are likely to be interested in their products. Targeting enables businesses to efficiently reach new audiences. All of this has become possible thanks to a new product—Eastwind AdConnect.
Mobile operators possess extensive subscriber data, which they currently monetize by sending advertising messages on behalf of corporate clients. Typically, only large businesses act as advertisers, since targeting and campaign management are handled manually—making the process labor-intensive. This limits revenue potential.
We offer telecom companies a way to scale this channel: by automating workflows, expanding the advertiser base to include small and medium-sized businesses, and turning messaging into a sustainable source of additional income.
Our clients—telecom operators—have also confirmed the demand for such a platform. They see it as an opportunity to attract third-party advertisers and generate new revenue streams. When developing products, we always take our customers' needs into account. That’s why we created a scalable solution that allows mobile operators to further monetize their subscriber base.
The platform can also be easily customized and branded to match the operator’s existing product ecosystem seamlessly.
The EW AdConnect is a solution designed to help telecom operators further monetize their subscriber base. The B2B platform empowers small and medium-sized businesses to launch targeted advertising campaigns with the same level of precision and reach that was previously available only to large brands—and in some cases, even better. No special expertise is required: the interface is intuitive, and campaigns can be launched within minutes.
What the EW AdConnect offers advertisers:
The platform operates as a self-service tool:
Advertisers can send campaigns to the operator’s subscriber base or to their own. In the latter case, targeting will apply only to users who are customers of that specific operator. Messages will not be sent to subscribers of other telecom companies. Each operator decides which subscriber profile parameters to make available for targeting in the B2B platform. These can include:
This list is not exhaustive—the operator can expand the set of available data based on what is stored in their system. This flexible approach enables fine-tuned segmentation and scalable advertising campaigns.
Step-by-step prompts in the interface help advertisers launch campaigns quickly and without the need for technical specialists.
Upcoming updates will introduce trigger-based campaign settings, enabling even more personalized messaging and higher conversion rates.
During the campaign setup, advertisers can preview how the message will be displayed on a mobile phone screen.
The B2B advertising platform enables telecom companies to monetize their subscriber base—without the need to build separate IT infrastructure.
The EW AdConnect provides:
To learn more about what Eastwind AdConnect can do, contact us at sales@eastwind.ru.
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Why We Decided to Launch a B2B Advertising Platform
Mobile operators possess extensive subscriber data, which they currently monetize by sending advertising messages on behalf of corporate clients. Typically, only large businesses act as advertisers, since targeting and campaign management are handled manually—making the process labor-intensive. This limits revenue potential.
We offer telecom companies a way to scale this channel: by automating workflows, expanding the advertiser base to include small and medium-sized businesses, and turning messaging into a sustainable source of additional income.
Our clients—telecom operators—have also confirmed the demand for such a platform. They see it as an opportunity to attract third-party advertisers and generate new revenue streams. When developing products, we always take our customers' needs into account. That’s why we created a scalable solution that allows mobile operators to further monetize their subscriber base.
The platform can also be easily customized and branded to match the operator’s existing product ecosystem seamlessly.
How the Platform Works
The EW AdConnect is a solution designed to help telecom operators further monetize their subscriber base. The B2B platform empowers small and medium-sized businesses to launch targeted advertising campaigns with the same level of precision and reach that was previously available only to large brands—and in some cases, even better. No special expertise is required: the interface is intuitive, and campaigns can be launched within minutes.
What the EW AdConnect offers advertisers:
- Target audiences using a wide range of parameters
- Launch SMS campaigns independently, without operator assistance
- Deliver messages through popular communication channels: SMS, push notifications, and email
The platform operates as a self-service tool:
- The advertiser submits a registration request in the EW AdConnect
- The telecom operator approves the request and grants access
- The advertiser adds funds, sets up a campaign, and initiates the messaging
- Messages are delivered to clients via SMS or other operator-supported channels
- The advertiser tracks reach, conversions, and campaign budgets
Advertisers can send campaigns to the operator’s subscriber base or to their own. In the latter case, targeting will apply only to users who are customers of that specific operator. Messages will not be sent to subscribers of other telecom companies. Each operator decides which subscriber profile parameters to make available for targeting in the B2B platform. These can include:
- Age
- Geolocation
- Behavioral patterns such as interests, travel history, visits to websites similar to the advertiser’s, and more
This list is not exhaustive—the operator can expand the set of available data based on what is stored in their system. This flexible approach enables fine-tuned segmentation and scalable advertising campaigns.
Step-by-step prompts in the interface help advertisers launch campaigns quickly and without the need for technical specialists.
Upcoming updates will introduce trigger-based campaign settings, enabling even more personalized messaging and higher conversion rates.
During the campaign setup, advertisers can preview how the message will be displayed on a mobile phone screen.
What the Platform Offers Operators
The B2B advertising platform enables telecom companies to monetize their subscriber base—without the need to build separate IT infrastructure.
The EW AdConnect provides:
- Additional revenue from subscriber data monetization, without expanding staff or infrastructure
- Full automation of all processes—from partner registration to campaign delivery—minimizing the operator team's involvement
To learn more about what Eastwind AdConnect can do, contact us at sales@eastwind.ru.